Measuring ROI in community initiatives is one of the biggest challenges community professionals face. This session showcases how Mendix’s developer advocacy program yields millions in cost savings while driving innovation and brand engagement. Hear insights on aligning advocacy goals with organizational objectives, scaling program impact, and tracking the metrics that matter most. Walk away with practical lessons learned from over a decade of hands-on experience, offering a blueprint for building a thriving developer advocacy ecosystem. Discover how to demonstrate clear value, justify investment, and grow your community for long-term success.